Performance Marketing Executive

Job Title: Performance Marketing Executive

Location: Rajouri Garden, New Delhi

Stipend: based on interview

Experience: 1-2 year

Working Days: 6 days a week

Job Overview

We are looking for a data-driven performance marketing executive who can plan, execute, optimize, and scale paid campaigns across multiple digital platforms. The ideal candidate should have hands-on experience in Google Ads and Meta Ads and a strong understanding of conversion tracking, funnels, and ROI-focused marketing.

Key Responsibilities

• Plan, launch, and manage performance-driven ad campaigns
  
• Execute campaigns on Google Ads (Search, Display, YouTube, Performance Max)
  
• Execute campaigns on Meta Ads (Facebook & Instagram)
  
• Optimize campaigns for leads, sales, CPA, ROAS, and conversions
  
• Conduct audience, keyword, and competitor research
  
• Create ad copies and coordinate creatives for ads
  
• Perform A/B testing on ads, audiences, and landing pages
  
• Set up and manage tracking (Meta Pixel, GA4, Google Tag Manager)
  
• Monitor daily performance and scale winning campaigns
  
• Prepare performance reports and insights for stakeholders
  
• Manage and optimize ad budgets effectively
  

Required Skills & Qualifications

• Strong hands-on experience with Google Ads & Meta Ads Manager
  
• Knowledge of conversion tracking and analytics tools
  
• Understanding of marketing funnels & retargeting strategies
  
• Analytical mindset with strong problem-solving skills
  
• Experience in lead generation and/or eCommerce campaigns
  
• Ability to work with data and performance metrics
  

Preferred Skills (Good to Have)

• Experience with YouTube Ads, Performance Max, or LinkedIn Ads
  
• Basic knowledge of CRO & landing page optimization
  
• Familiarity with tools like Canva, Hotjar, or CRM integrations
  
• Experience working in an agency environment